Today, social media and business go hand in hand. Given the indispensability, it will not be an exaggeration to say that a business that ignores social media will eventually be out of business.<\/p>\n
The underlying reason seems not difficult to guess. It is due to the increasing number of social media users worldwide.<\/p>\n
You might know that around 45 percent of the world population that translates to about 3.5 billion people, use social media for an average of 3 hours a day.<\/p>\n
With the mass social media usage by people, businesses can leverage the trend to showcase their products and services to a large audience.<\/p>\n
When businesses promote their products and services through social media platforms, like Facebook, Instagram, and Twitter, they carry out social media marketing<\/a>.<\/p>\n But the marketing is not as simple as it seems to be. Instead, it is a complex task. And there is no one-size-fits-all formula in social media marketing strategies.<\/p>\n The content you post on social media platforms has to be unique and tailored to the tastes and preferences of your target audience. Only then you can increase traffic to your website, boost conversions, and increase your brand awareness.<\/p>\n Social media marketing is not about posting content on social media platforms and letting it do the magic. It is about strategically attracting consumers to your brand.<\/p>\n Social media is the intersection where your brand personally meets your target audience. It is a platform to interact with them and offer them what they need. Like that, the chances of converting them into customers increases.<\/p>\n You also cannot have the luxury of creating content and posting the same content on all social media platforms. Your social media content strategy has to be different for different platforms.<\/p>\n Social media platforms can be great tools to flourish businesses. But before we delve into their benefits, let us know the popular platforms that are in existence.<\/p>\n You can regard Facebook as the king of all social media platforms due to the vast user base. It is a popular platform used by marketers and consumers.<\/p>\n Ideally, it is a good platform for you to kickstart your social media marketing campaign.<\/p>\n Key Statistics:<\/em><\/p>\n The fundamental model of Instagram is photo sharing and using hashtags for social media marketing. But new features come up now and then. For example, Instagram was the first to introduce the \u2018story\u2019 feature, which now finds a place on Whatsapp and Facebook. Instagram has a large young user base, with half of its users less than 34 years and younger.<\/p>\n Key Statistics<\/p>\n It is one of the most popular social media platforms. Twitter is the perfect platform for you if your business is new and want your business to get discovered quickly.<\/p>\n Usually, Twitter usage escalates at times of significant events. Users can post and read tweets and also can retweet posts.<\/p>\n Key Statistics<\/p>\n LinkedIn is a professional networking site. You can even carry out your social media marketing campaigns on it, which even is better than Facebook for generating leads.<\/p>\n It is an excellent platform for increasing brand awareness and B2B lead generation.<\/p>\n Key Statistics<\/p>\n When you market your business offerings through social media platforms, you reach a wider audience. But that is not the only benefit, here are more:<\/p>\n After you set up your business, it is time to let people know about it. Social media is a great tool to allow people to know about your arrival to the business community.<\/p>\n You can increase your engagement and boost traffic with likes, comments, shares, tweets, etc. Including links to your website or pages can help people to find you.<\/p>\nWhat are Different Social Media Platforms?<\/h2>\n
Facebook<\/h3>\n
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Instagram<\/h4>\n
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Twitter<\/h3>\n
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LinkedIn<\/h3>\n
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What are the Benefits of Social Media Marketing?<\/h2>\n
Increase Brand Awareness<\/h3>\n
Generate More Leads<\/h3>\n