So, you’ve designed a website, created a logo, or even purchased business cards, but is that enough?<\/p>\n
Well, flocking new customers to your doors and setting-up appointments is a dream of every salon owner. And this is where well-versed and creative marketing approaches can add a valuable asset to gear up your business, plus fostering relationships with customers.<\/p>\n
This concludes – for increasing customer retention and expanding your business, you must have to look for marketing ideas to take your salon business to the next level.<\/p>\n
With a new year upon us, there are ample opportunities to make 2021 your best year that will stand your business out from all other salons in your area. For this, you need to understand how you can market your salon to attract\u00a0 – and keep – clients.<\/p>\n
By keeping all this in mind, we pull together a list of proven salon marketing strategies, salon promotional ideas, and salon advertising examples that profitable salons use. These marketing ideas will help you find your target audience and entice them to come in-store for earning a respectable return on investment.<\/p>\n
So, let\u2019s get started.<\/p>\n
Top Salon Marketing Ideas<\/p>\n
Overall Takeaway<\/p>\n
Attracting new customers is important – the main source of receiving profit. And, the best type of getting new customers is offering referral programs. When someone (like family or friend) will recommend your salon to others, they’ll be more likely to become loyal customers after their first visit. By using salon referral programs, you can incentivize your current customers to suggest their friends.<\/p>\n
But similarly, it’s also essential to reward those ones who stay loyal to you. Adopting the right marketing idea – loyalty programs means you’re encouraging your customers to return and build further personal relationships. In this, you can offer a huge discount or free services (like a hair-cut, blowout, or add-on treatment) for every 10th or 11th visit of your customer.<\/p>\n
The most important question you must ask yourself is – is your salon business available on search result pages?<\/p>\n
In fact, 70% of people search online before stepping into any store! If your business doesn’t exist in Google and other search engines, it means you simply don’t get the desired result. That’s why it’s essential to get your salon visible on search result pages. For this, you need to set up Google My Business Account, which is important for marketing your salon. Facebook is another amazing directory to list your business so that active users can find your salon easily.<\/p>\n