Algorithms play a key role in determining who can see the content you publish online. As algorithms change frequently, you need to upgrade your digital marketing strategy as the previous techniques might become less effective.<\/p>\n
The same is the case with Instagram. If its algorithm figures out that you like a particular post, it will make that appear higher in your feed.<\/p>\n
Fundamentally, your Instagram feed is a mixture of your behaviours, such as your most interacted accounts, the people you are tagged in photos with, and the type of posts that you like and comment on. Therefore, remaining active on Instagram consistently is important for running your digital marketing strategy<\/a> successfully.<\/p>\n With consistently on Instagram, its algorithm gets positive signals, and it reacts by giving your audience more opportunities to interact with your content.<\/p>\n It will help if business owners know the Instagram basics to get the best digital marketing solutions for businesses<\/a> using Instagram.<\/p>\n It is, however, everybody’s knowledge that people use Instagram to post visual material, like pictures and videos. But, to trigger organic growth to your Instagram account, you need to know the working mechanism of its algorithm.<\/p>\n However, for your account to gain popularity among users, you must first know how the algorithm works. And to make its algorithm work to your advantage, there are a few things you need to know and implement.<\/p>\n The Instagram algorithm takes into account six key factors to regulate feed posts. The factors are:<\/p>\n Your Instagram feed shows your interest and the content you follow. The feed is not only about who you follow.<\/p>\n You will see that the posts you liked will appear on your feed. That is why you need to remain active on Instagram to make more and more users engage with your content.<\/p>\n When it involves Instagram, relationships are important aspects to consider as they help your content appear in people’s feeds. The Instagram algorithm can help your content to appear to people:<\/p>\n The more the Instagram algorithm understands your relationship, the more it makes your interactions with people who share a relationship with you.<\/p>\n One of the best ways of maintaining your relevance in Instagram feed is timeliness. Its algorithm prioritizes your posts’ timeline. So, you should try to find out the best time to post your content. Analytics shows that 9 AM to 11 AM is the best time to post.<\/p>\n For the best user experience, you should post interesting and relevant content.<\/p>\n But, 9 AM to 11 AM might not be the best time for your business as your audience can be located in different time zones. Therefore, it will help if you find the best time to post, consider your global audience’s respective time zones, and optimize content accordingly.<\/p>\n The frequency of your postings has a lot to do with bringing up relevant content to your audience. The more frequently you post, the more chronology of relevant content will appear in your followers’ feeds. But, keep in mind that if you fail to post frequently, irrelevant content will negatively impact your brand.<\/p>\n#1 Interest<\/strong><\/h3>\n
#2 Relationships<\/strong><\/h3>\n
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#3 Timeliness<\/strong><\/h3>\n
#4 Frequency<\/strong><\/h3>\n
#5 Following<\/strong><\/h3>\n