Running an urgent care center is not easy with rising rent and energy costs, high marketing costs, and increasing expenses of hiring new resources. To run a profitable urgent care center is a tough job but it is not impossible. Especially if you follow the following 4 ways of going about managing your urgent care facility.
- Take A Re-look At Your RCM
An effective revenue cycle management (RCM) is one of the most significant ways of staying profitable. Take a re-look at your RCM and check for loopholes that could be losing you your earnings.
Some of the facets you will need to evaluate are whether your staff is trained and efficient at work, if the technology being used is up to date with the changing times, and whether your future business strategies are in place. An efficient and smooth running of these aspects of your urgent care business will ensure you remain profitable and enjoy a healthy revenue cycle.
Your revenue cycle begins at the front desk. This sensitive but important position should have someone trained and experienced handling the patients when they walk in for care and treatment. It is at this very point when insurance coverage is checked along with other insurance details to ensure insurance is active.
An untrained or unexperienced member of staff may not be fit to handle the front desk. Someone with relevant experience and knowledge of insurance checks should be placed here so that your revenue does not suffer. The more you can collect from the patients at the time of their visits, the less time you will waste later trying to get the billing process right.
- Plan Staff Appropriately
Staffing has become more challenging than before for urgent care centers. Having the adequate number of resources is essential but overstaffing can lead to long-term difficulties and reduce revenue.
Knowing that optimum number is key. You will need to staff according to expected patient volume. For this you will need to review the patient visit volume of your center. Compare the peak times with the slow times so you can map a pattern and accordingly schedule your staff.
Try to have a flexible staffing plan in place. Having resources who can be available as per your urgent care center requirements, helps. This way you can add or reduce the number even if your prediction of staff numbers is a bit off.
Also, pay attention that your staff undergoes training on the job from time to time. An updated trained staff, even if few in number, is better than a big number of resources who are not well trained.
- Optimize Online Presence
Try and have a digital marketing strategy in place that matches current online search behavior. If you haven’t yet, plan your digital marketing game in a manner that you can optimize your online presence.
Ensure your website appears high in search results. Re-look your search engine optimization (SEO) strategy. A strong SEO strategy will enhance traffic to your website. If you can’t manage SEO in-house, outsource it to a vendor who can do a better job.
You could even try paid ads such as Google AdWords. This will help put your center at the top of the page and also supplement your organic traffic.
- Hire Urgent Care Billing Services
With staffing a challenge, it makes sense to outsource your medical billing process to a vendor who can help streamline and ease the process of revenue collection. Medical billing outsourcing is being increasingly adopted by many urgent care facilities.
Most companies offering urgent care billing services use a third-party software application to process all the bills. The application is also used to file and follow up on the status of medical insurance claims.
When you outsource your medical billing services you better the overall revenue generation of your center. Also, it helps reduce administrative overload. Your staff is left with enough quality time to manage the patients and their urgent needs. A well-looked after patient is more likely to return again and again which is good for your patient volume numbers.
Partner With GMB
At GMB we know how challenging it is to handle high patient volumes while at the same time providing exceptional patient services with compassionate care. Keeping this in mind we have come up with solutions that take care of your medical billing worries and problems of delayed claims.
We work for you so you can focus on your patients.
Find out how you can partner with GMB and get the best urgent care billing services by calling 786-725-2120; 655-469-1422 and speaking to our urgent care billing specialist today.