The COVID pandemic marked the booming demand for telemedicine services. In 2020, global telemedicine market was valued at $40,205.68 million and is predicted to reach whopping $431,823.81 million by the year 2030.
As many aspects of healthcare delivery get virtualized, startups are catching the wave of myriads of opportunities. However, those coming forward to take advantage of telehealth boom have to grapple with a number of issues related to starting a telemedicine business.
We developed this guide to draw attention of entrepreneurs on the issues that should be addressed when you are starting a new telemedicine business. We help you navigate through the waters of regulatory aspects as well as building a game-changing telehealth application.
Familiarize Yourself with Telemedicine Laws in Your State
If you’re planning to start a telemedicine business, the first thing you’ll need to do is to familiarize yourself with healthcare regulations in your location. In USA, for instance, telehealth services you provide need to be in compliance with HIPAA (Health Insurance Portability and Accountability Act). In the European Union, telehealth is regulated by EHDS rules. Keep in mind that additional telemedicine-related laws can be imposed in each state or EU-member country.
Define Your Services
Determine the range of services your telemedicine business will focus on such as remote consultations, virtual appointments, remote monitoring, or helping people maintain healthy habits. Knowing your specialty will help you differentiate your offering on the marketplace, define growth opportunities as well as make more informed decisions on the personnel you’ll need and a feature list of your telemedicine software.
Focus on Telemedicine Software
Telemedicine business can’t go without a robust application or website that will be the touchpoint for patients and health services providers. Regardless of the type of healthcare app you’re building, it should be easy to navigate and possess sufficient functionality such as secure video consultations, messaging, and file sharing to deliver seamless experience for patients and physicians.
Healthcare app development can be a struggle unless you hire a dedicated programmers team. Voypost https://www.voypost.com/telemedicine-app-development offers a vast choice of remote healthcare software developers that come at affordable rates. All programmers have proven their expertise by taking a robust interviewing experience and ready to take on the project right away.
Build a Healthcare Network
Healthcare providers are at the heart of the telemedicine business. Recruit healthcare professionals to join your telemedicine network, ensuring they possess the necessary expertise to cater medical services to patients.
Focus on Privacy and Security
Health data is considered sensitive and is a subject to particularly strict rules. Only medical professionals who are bound by the obligation of medical secrecy can process patients’ health records. If healthcare data is compromised, your telemedicine business will face devastating consequences such as reputation loss, as well as legal action from those who have had their data leaked.
Safety and privacy in telemedicine business stands on at least two pillars. First, make sure to utilize up-to-date encryption protocols. Second, educate staff on the safest way to process patient’s health data.
Marketing and Promotion
If you’re sitting around thinking that people will magically migrate to your telemedicine business, we have some bad news. Advertising is key to increasing customer reach, building customer awareness of your business, and raising your sales. Promoting telemedicine business will typically include social media advertising, email marketing, content marketing, search engine marketing including PPC, etc. You can also take advantage of partnering with local healthcare organizations, insurance companies, or employer groups to promote your services.